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Strategy

The Ultimate Technical Guide for the Flash to HTML5 Transition – Part 3/4
8 months ago

The Ultimate Technical Guide for the Flash to HTML5 Transition – Part 3/4

This section will describe HTML5 deployment best practices regarding multi-DRM, ad insertion, and cross-device optimizations

 

3.1 Format and DRM System Fragmentation

Unfortunately, the industry has not standardized yet on a …
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What to Consider When Building a 2015-Ready Ad Architecture
3 years ago

What to Consider When Building a 2015-Ready Ad Architecture

Online video has come a long way, and is increasingly becoming the digital TV of tomorrow, driven by a demographic shift and continuously increasing migration to digital TV consumption.

The …
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5 Pro Tips for Online Video Strategists
4 years ago

5 Pro Tips for Online Video Strategists

There are fundamental challenges the industry is facing today, which are very different from the market situation 5 years ago. A couple of years ago, it was enough to create …
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