Project Primetime

If you are interested in content protection for video on the web and devices, Adobe TV features some interesting clips on Adobe Access 4. The first, from Adobe’s Joseph Jones, …
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Steve answers some crucial questions at AdMonsters Screens in this interview.

“What are the biggest opportunities and challenges in this multi-screen world”, and “How are you driving consumer engagements across …
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As we are slowly moving to the end of another historic year with such major events such as the record online viewership of the 2012 Olympics, what is next for …
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Today Adobe unveiled details of a series of new Project Primetime features, including the Primetime Media Player…

The Primetime Media Player allows for a richer, more robust viewing experience on desktops and mobile devices within apps. With seamless ad insertion and native support for protected playback built into the Player, consumers will enjoy faster video load times, fewer playback errors, and a less obtrusive advertising experience.  [via Digital Media Blog]

… and MediaWeaver, a new solution for seamless ad insertion, management of business rules, and overall ad management. Read More

An interesting interview from the IBC conference floor with Ashley Still, Director of Product Management, discussing Project Primetime and Adobe’s involvement in the Olympics.

More IBC videos on Adobe’s IBC Video Channel.

In case you have the chance to attend IBC in Amsterdam this year, ensure to visit Adobe’s booth in hall 7. One of the major announcements is Adobe Anywhere, which allows video teams …
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It’s pretty common to stream a pilot online in parallel to the broadcast to attract a larger audience – as example HBO and Showtime offer pilots of their subscription-only shows …
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