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Interested in Seeing Adobe Primetime in Action?
5 years ago

Interested in Seeing Adobe Primetime in Action?

After reading the multi-part series on Adobe Primetime, and learning about seamless ad insertion, addressing the mobile fragmentation, a single publishing workflow, and the overall the benefits of fast deployments, …
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“Shift It” – Viral Transmission Video By Rhett & Link with Interview

By  •  Fun

If you are curious if digital advertisement is a good fit for your local repair store, even with small budget, take a look at this commercial for Arlen’s Transmission in Burbank, CA. Apparently …
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Adobe Primetime Explained (Part 4/4) – Bringing It All Together
5 years ago

Adobe Primetime Explained (Part 4/4) – Bringing It All Together

We explored ad insertion, device playback, protocols and DRM, which is not everything that Adobe Primetime offers.

There is also packaging, data management, video analytics, ad serving, and PayTV Pass …
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Adobe Primetime Explained (Part 1/4) – Ad Insertion
5 years ago

Adobe Primetime Explained (Part 1/4) – Ad Insertion

Adobe Primetime officially launched this week, providing an end-to-end solution to distribute, monetize, analyze and optimize online video.

I encourage you to read the official Adobe announcement for a more …
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IAB Selects New Digital Video Ad Units

IAB selected 5 new video ad formats with the hope to bring a new level of engagement to consumers.

It’s an important initiative, since online video ad revenue massively increased the last years, …
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Adobe’s Superbowl Ad (Which Won’t Air During Superbowl)

Apparently these two animals have a good understanding of advertisement optimization during the Superbowl.

Can you believe they spend millions of dollars on these things – for what? 30 seconds …
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Old Spice – Dikembe Mutombo’s 4 1/2 Weeks to Save the World

By  •  Gaming

The Mayan calendar ends on December 21, which can be interpreted as the end of the world.

The 2012 phenomenon comprises a range of eschatological beliefs according to which cataclysmic or transformative events will occur on 21 December 2012.

[…]

New Age interpretation of this transition is that this date marks the start of time in which Earth and its inhabitants may undergo a positive physical or spiritual transformation, and that 2012 may mark the beginning of a new era. Others suggest that the 2012 date marks the end of the world or a similar catastrophe. [via Wikipedia]

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Slap – Hilarious Adobe Digital Marketing Ad

Slap is a fun ad for ROI measurement of social media, even though you can properly win every argument if you communicate like those guys. It’s part of a campaign for the Adobe Marketing Cloud. Read More

Project Primetime Details Unveiled

Today Adobe unveiled details of a series of new Project Primetime features, including the Primetime Media Player

The Primetime Media Player allows for a richer, more robust viewing experience on desktops and mobile devices within apps. With seamless ad insertion and native support for protected playback built into the Player, consumers will enjoy faster video load times, fewer playback errors, and a less obtrusive advertising experience.  [via Digital Media Blog]

… and MediaWeaver, a new solution for seamless ad insertion, management of business rules, and overall ad management. Read More

Streaming Media 2012 Reader’s Choice Award Goes to Adobe Media Server, Auditude
5 years ago

Streaming Media 2012 Reader’s Choice Award Goes to Adobe Media Server, Auditude

A very interesting line-up of awards for the 2012 Reader’s Choice Award.

Desktop Video Editing Software -> Adobe Premiere Pro

Server Hardware/Software ->  Adobe Media Server

Video Advertising Management Platform -> Adobe …
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