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OMG There’s a Video in my Email
5 years ago

OMG There’s a Video in my Email

By  •  Advertisement

More brands will be moving towards using video in emails in 2013 as marketers discover the possibilities, aside from allowing senders to stand out from the crowd, embedded video within email is actually easier for recipients to view on popular devices like the iPhone and iPad.

Embedding video in email is not a new notion. Long considered taboo for large brands, primarily for technical and ease-of-deployment reasons, the new open standards will allow video in email to flourish where it once flagged. The rise of HTML5 video, iOS, and new mail client-sniffing technology has breathed new life into the argument for adding video to email. Read More

Online Video Marketing Best Practices Guides Round Up
5 years ago

Online Video Marketing Best Practices Guides Round Up

By  •  Advertisement

For this Friday’s post I thought it might help to do a quick round up of some interesting articles on online video best practices, it’s a nice mix of a …
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Video Advertising Meets Big Data
5 years ago

Video Advertising Meets Big Data

By  •  Advertisement

Comscore, one of the leading advertising measurement and research firms, announced this week the global launch of a video validation technology that moves video advertising ever closer to big data. …
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2013 Ad Predictions To Pay Attention To
5 years ago

2013 Ad Predictions To Pay Attention To

So as the year comes to an end, it seems like it’s a good time to start thinking about and planning for 2013. Here’s a short list of some interesting …
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A Digital Video Inflection Point
5 years ago

A Digital Video Inflection Point

An interesting blog post by Jeremy Helfand, vice president of Video Monetization at Adobe.

Digital video is experiencing an unprecedented outpouring of attention, innovation and creative energy. Even with the challenges that …
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HBO Offers First Episode of New Show “The Newsroom” for Free on YouTube

Even though it’s pretty normal for initial episodes to be available in the form of a free preview as advertisement for premium subscription channels, HBO takes it a step further, …
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TV and Mobile Video Are Meeting More Often At Home
5 years ago

TV and Mobile Video Are Meeting More Often At Home

By  •  Mobile Trends

Mobile video and video advertising continue to be hot topics. Mobile video consumption at home is increasing, according to a recent study released by Tremor Video in partnership with Frank …
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Being Henry – An Inspiring Interactive Story
5 years ago

Being Henry – An Inspiring Interactive Story

As part of the FITC Toronto 2012 award finalists, Range Rover presented an inspiring “interactive action-love-fantasy-comedy-adventure about choices”. There are other great nominations (although I don’t have a strong emotional connection to the best …
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Adobe’s Jeremy Helfand About Future Trends of Media Monetization
6 years ago

Adobe’s Jeremy Helfand About Future Trends of Media Monetization

By  •  Homepage

An interesting interview with Jeremy Helfand, VP of Video Monetization, at NAB 2012 about online video advertisement. A recent study indicates that mobile and live video are most efficient.

Completion …
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Does Online Video Cannibalize TV?
6 years ago

Does Online Video Cannibalize TV?

Jeremy Helfand, vice president of Video Monetization at Adobe, and former CEO of Auditude, posted an interesting blog post about co-existence of online video and traditional TV consumption and monetization.


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