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More brands will be moving towards using video in emails in 2013 as marketers discover the possibilities, aside from allowing senders to stand out from the crowd, embedded video within email is actually easier for recipients to view on popular devices like the iPhone and iPad.

Embedding video in email is not a new notion. Long considered taboo for large brands, primarily for technical and ease-of-deployment reasons, the new open standards will allow video in email to flourish where it once flagged. The rise of HTML5 video, iOS, and new mail client-sniffing technology has breathed new life into the argument for adding video to email. Read More

For this Friday’s post I thought it might help to do a quick round up of some interesting articles on online video best practices, it’s a nice mix of a …
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Comscore, one of the leading advertising measurement and research firms, announced this week the global launch of a video validation technology that moves video advertising ever closer to big data. …
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So as the year comes to an end, it seems like it’s a good time to start thinking about and planning for 2013. Here’s a short list of some interesting …
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An interesting blog post by Jeremy Helfand, vice president of Video Monetization at Adobe.

Digital video is experiencing an unprecedented outpouring of attention, innovation and creative energy. Even with the challenges that …
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Even though it’s pretty normal for initial episodes to be available in the form of a free preview as advertisement for premium subscription channels, HBO takes it a step further, …
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Mobile video and video advertising continue to be hot topics. Mobile video consumption at home is increasing, according to a recent study released by Tremor Video in partnership with Frank …
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As part of the FITC Toronto 2012 award finalists, Range Rover presented an inspiring “interactive action-love-fantasy-comedy-adventure about choices”. There are other great nominations (although I don’t have a strong emotional connection to the best …
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An interesting interview with Jeremy Helfand, VP of Video Monetization, at NAB 2012 about online video advertisement. A recent study indicates that mobile and live video are most efficient.

Completion …
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Jeremy Helfand, vice president of Video Monetization at Adobe, and former CEO of Auditude, posted an interesting blog post about co-existence of online video and traditional TV consumption and monetization.

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