Ad Insertion

The Ultimate Technical Guide for the Flash to HTML5 Transition – Part 3/4

By Jens Loeffler • Advertisement, Content Protection, Video HTML5

This section will describe HTML5 deployment best practices regarding multi-DRM, ad insertion, and cross-device optimizations

3.1 Format and DRM System Fragmentation

Unfortunately, the industry has not standardized yet on a …
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2 years ago

Making HTML5 Work for Broadcasters

By Jens Loeffler • Video HTML5

HTML5 has become an essential technology for broadcasters with a multiscreen distribution strategy because it can be used to deliver video experiences to TV connected devices and mobile websites on …
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4 years ago

What to Consider When Building a 2015-Ready Ad Architecture

By Jens Loeffler • Video Trends

Online video has come a long way, and is increasingly becoming the digital TV of tomorrow, driven by a demographic shift and continuously increasing migration to digital TV consumption.

The …
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5 years ago

Extending an Existing Red Button Workflow to Mobile with Adobe Primetime

By Jens Loeffler • Advertisement, Media Servers

This is a project I have been working on the last weeks, which I wanted to share since it is applicable to a lot of existing red-button advertisement workflows. 5 …
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