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About Jens Loeffler

Technology enthusiast and evangelist, with a passion for online video and mobile. Principal technical evangelist in Adobe's Video Solutions team focusing on Adobe Primetime. The views expressed on this blog are personal views.
Latest Posts | By Jens Loeffler
Streaming Format Evolution — Does CMAF Give Us the Single Format?
8 months ago

Streaming Format Evolution — Does CMAF Give Us the Single Format?

The HTML5 video standards have been evolving for the last years to a point where they can be leveraged for premium video experiences. It evolved from the early struggle of …
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Making HTML5 Work for Broadcasters
10 months ago

Making HTML5 Work for Broadcasters

HTML5 has become an essential technology for broadcasters with a multiscreen distribution strategy because it can be used to deliver video experiences to TV connected devices and mobile websites on …
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Photoshop Turns 25
2 years ago

Photoshop Turns 25

Photoshop is turning 25, a quarter century of empowering creatives around to the world. Adobe published a homage in form of an Aerosmith music video. My favorite YouTube video comment …
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What to Consider When Building a 2015-Ready Ad Architecture
2 years ago

What to Consider When Building a 2015-Ready Ad Architecture

Online video has come a long way, and is increasingly becoming the digital TV of tomorrow, driven by a demographic shift and continuously increasing migration to digital TV consumption.

The …
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Silverlight Won’t Work In Chrome. What Now?
2 years ago

Silverlight Won’t Work In Chrome. What Now?

Episodic television and film content delivered over IP would not be possible without Digital Rights Management (DRM). Implemented correctly, it is invisible to viewers and provides a seamless user experience.


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Streaming Live From Space
3 years ago

Streaming Live From Space

Wondering how good a video connection is to space, and how work is beyond earth? Watch astronauts Alexander Skvortsov and Oleg Artemyev work on the international space station (ISS).

Live video from the …
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Why Virtual Reality Will Change the Way We Consume Media
3 years ago

Why Virtual Reality Will Change the Way We Consume Media

Similar to 3D cinema, the roots of Virtual Reality are many decades in the past, specially in the early nineties with some of the first versions of VR headsets coming to …
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My Online Video FAQ for Newbies
3 years ago

My Online Video FAQ for Newbies

I have been writing about online video and mobile for many years now, and as part of that comes a rich pool of information – some of it remained up …
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The Difference Between Encrypted HLS, PHLS and HLS with DRM
3 years ago

The Difference Between Encrypted HLS, PHLS and HLS with DRM

Streaming technologies tend to differ in formats, but also within a format have variations with different characteristics. Security with HLS is one of those cases – the default model is fairly public and standardized, …
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How Ad Blocking Impacts the Online Industry
3 years ago

How Ad Blocking Impacts the Online Industry

Is ad blocking a great user experience improvement or a huge problem for premium content on the web? Obviously it highly depends on who you talk to, but the question should …
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