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About Amy Beer

Covering the news, trends, and ideas that are driving innovations in online video and mobile media for advertising, healthcare, entertainment and education. I’ve been involved with the evolution of online video for over 10 years, working with a variety of interactive agencies, advertisers and publishers to improve product development, project management and advertising operations.
Latest Posts | By Amy Beer
OMG There’s a Video in my Email
5 years ago

OMG There’s a Video in my Email

By  •  Advertisement

More brands will be moving towards using video in emails in 2013 as marketers discover the possibilities, aside from allowing senders to stand out from the crowd, embedded video within email is actually easier for recipients to view on popular devices like the iPhone and iPad.

Embedding video in email is not a new notion. Long considered taboo for large brands, primarily for technical and ease-of-deployment reasons, the new open standards will allow video in email to flourish where it once flagged. The rise of HTML5 video, iOS, and new mail client-sniffing technology has breathed new life into the argument for adding video to email. Read More

Online Video Marketing Best Practices Guides Round Up
5 years ago

Online Video Marketing Best Practices Guides Round Up

By  •  Advertisement

For this Friday’s post I thought it might help to do a quick round up of some interesting articles on online video best practices, it’s a nice mix of a …
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Video Advertising Meets Big Data
5 years ago

Video Advertising Meets Big Data

By  •  Advertisement

Comscore, one of the leading advertising measurement and research firms, announced this week the global launch of a video validation technology that moves video advertising ever closer to big data. …
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The Human Face of Big Data
5 years ago

The Human Face of Big Data

The Human Face of Big Data launched their mission control center yesterday on October 2nd. From the mission control center you are able to see three-dimensional snapshots of humanity that …
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Online Video Ad Spend Continues to Rise in 2013
5 years ago

Online Video Ad Spend Continues to Rise in 2013

By  •  Advertisement

While more and more of us are seeking out interesting content on ever growing digital video platforms, advertisers are searching for ways to reach us with tactics and creative executions. …
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2013 Ad Predictions To Pay Attention To
5 years ago

2013 Ad Predictions To Pay Attention To

So as the year comes to an end, it seems like it’s a good time to start thinking about and planning for 2013. Here’s a short list of some interesting …
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Visualizing Predictions for Technology, 2012 and Beyond
5 years ago

Visualizing Predictions for Technology, 2012 and Beyond

By  •  Homepage, Magazine

By this time of the year I start searching to see how the predictions for 2012 are panning out. Did more money go to video advertising? What kind of cool, …
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From Star Trek to the Palm of My Hand – The $10million Qualcomm Tricorder X Prize
5 years ago

From Star Trek to the Palm of My Hand – The $10million Qualcomm Tricorder X Prize

By  •  Mobile Trends

I’ve always been a big fan of Star Trek, the series and all the movies. After a visiting a friend recently in the hospital and seeing all the devices and …
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Video and the e-Patient
5 years ago

Video and the e-Patient

By  •  Homepage, Magazine

According to the Pew Internet & American Life Project ‘The Social Life of Health Information’ 2011 report, 80% of Internet users look online for health information. And according to almost …
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TV and Mobile Video Are Meeting More Often At Home
5 years ago

TV and Mobile Video Are Meeting More Often At Home

By  •  Mobile Trends

Mobile video and video advertising continue to be hot topics. Mobile video consumption at home is increasing, according to a recent study released by Tremor Video in partnership with Frank …
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