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GoDaddy.com Places Gigantic QR Code on NYC Times Squares – This Post Proves It Works
6 years ago

GoDaddy.com Places Gigantic QR Code on NYC Times Squares – This Post Proves It Works

It’s one of these things you should ignore, but size can make a difference, as this initiative demonstrates. GoDaddy.com placed a gigantic billboard on NYC’s Times Square, and it at …
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SNL Verizon Sketch Shows Why User Experience Matters, Not Tech Details
6 years ago

SNL Verizon Sketch Shows Why User Experience Matters, Not Tech Details

Comedy is a powerful way to reflect on what we consider the norm, and in this case Saturday Night Live analyzes Verizon advertisement, with the sarcastic tag line – “Verizon – It’s an …
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Are You Turning On Your Viewers?
6 years ago

Are You Turning On Your Viewers?

By  •  Advertisement

Advertisers and marketers crave the connection with consumers, commonly referred to as ‘engagement’ or ‘consumer engagement’. It’s a standard business term that’s been around at least since 2006, when The …
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Video Ads on The Rise – Record Online Video CPM for Super Bowl
6 years ago

Video Ads on The Rise – Record Online Video CPM for Super Bowl

MediaPost reports that the online Super Bowl streaming event will have a CPM of $55, compared to $35 for TV.

The NFL is asking for sky-high advertising dollars for the …
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Best Practices & Guidelines for In Stream Video Ads
6 years ago

Best Practices & Guidelines for In Stream Video Ads

In Stream Video ads are some of the most popular type of ads for advertisers, agencies and publishers. They are played before, during or after video content on a site …
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Will Ferrell and Davenport – (Un)intentional Viral Marketing At Its Best
6 years ago

Will Ferrell and Davenport – (Un)intentional Viral Marketing At Its Best

Hollywood comedian Will Ferrell, famous for numerous movies, and his online comedy site Funny or Die, created an interesting series of old-fashioned looking advertisements for Old Milwaukee, a beer from Davenport.

What …
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2012 – Pre-Roll and Beyond
6 years ago

2012 – Pre-Roll and Beyond

By  •  Advertisement

This time of year I must admit I’m like a lot of people and can’t help reading through all the predictions for what’s coming up in 2012.  Although we clearly …
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YouTube to allow individuals to monetize (popular) content

Great news from YouTube for the user generated content community – individuals can finally make money with their own YouTube videos. Here is the announcement from Shenaz Zach, Product Manager …
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