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Adobe Primetime officially launched this week, providing an end-to-end solution to distribute, monetize, analyze and optimize online video.

I encourage you to read the official Adobe announcement for a more …
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IAB selected 5 new video ad formats with the hope to bring a new level of engagement to consumers.

It’s an important initiative, since online video ad revenue massively increased the last years, …
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Apparently these two animals have a good understanding of advertisement optimization during the Superbowl.

Can you believe they spend millions of dollars on these things – for what? 30 seconds …
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Steve answers some crucial questions at AdMonsters Screens in this interview.

“What are the biggest opportunities and challenges in this multi-screen world”, and “How are you driving consumer engagements across …
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Slap is a fun ad for ROI measurement of social media, even though you can properly win every argument if you communicate like those guys. It’s part of a campaign for the Adobe Marketing Cloud. Read More

Today Adobe unveiled details of a series of new Project Primetime features, including the Primetime Media Player…

The Primetime Media Player allows for a richer, more robust viewing experience on desktops and mobile devices within apps. With seamless ad insertion and native support for protected playback built into the Player, consumers will enjoy faster video load times, fewer playback errors, and a less obtrusive advertising experience.  [via Digital Media Blog]

… and MediaWeaver, a new solution for seamless ad insertion, management of business rules, and overall ad management. Read More

More brands will be moving towards using video in emails in 2013 as marketers discover the possibilities, aside from allowing senders to stand out from the crowd, embedded video within email is actually easier for recipients to view on popular devices like the iPhone and iPad.

Embedding video in email is not a new notion. Long considered taboo for large brands, primarily for technical and ease-of-deployment reasons, the new open standards will allow video in email to flourish where it once flagged. The rise of HTML5 video, iOS, and new mail client-sniffing technology has breathed new life into the argument for adding video to email. Read More

For this Friday’s post I thought it might help to do a quick round up of some interesting articles on online video best practices, it’s a nice mix of a …
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Comscore, one of the leading advertising measurement and research firms, announced this week the global launch of a video validation technology that moves video advertising ever closer to big data. …
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While more and more of us are seeking out interesting content on ever growing digital video platforms, advertisers are searching for ways to reach us with tactics and creative executions. …
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