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This section will describe HTML5 deployment best practices regarding multi-DRM, ad insertion, and cross-device optimizations

3.1 Format and DRM System Fragmentation

Unfortunately, the industry has not standardized yet on a …
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Is ad blocking a great user experience improvement or a huge problem for premium content on the web? Obviously it highly depends on who you talk to, but the question should …
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Another fun Adobe Marketing Cloud video advertisement. Sounds like just another day at an average online company.

This is a project I have been working on the last weeks, which I wanted to share since it is applicable to a lot of existing red-button advertisement workflows. 5 …
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My colleague Noah Levine talks about Adobe Primetime, and the momentum throughout the year. He outlines recent broadcast trends such as bringing broadcast TV to IP devices via simulcast, the …
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A very interesting way to promote a new single – in addition to the traditional music video, the Muse single is promoted as an interactive version, featured on Wired.co.uk.

For …
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A great way to showcase how quickly an experienced Photoshop artist can turn a regular real world situation into a movie poster. The artist is Erik Johansson from Sweden, and this hasn’t …
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A well shot video of my colleague Steve Allison on Adobe Primetime and HLS support coming to Flash Player via Primetime Player.

Primetime Player on Android comes with its own HLS video …
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Interested in learning more about Adobe Primetime Player? Watch David Hassoun’s Adobe Primetime session, who is providing an in-depth overview of the Adobe Primetime Player and its APIs.

Find the …
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We explored ad insertion, device playback, protocols and DRM, which is not everything that Adobe Primetime offers.

There is also packaging, data management, video analytics, ad serving, and PayTV Pass …
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