Are you getting ready to join one of the largest sport events in history, with more than 100 million viewers each year? Fox will offer the event both as traditional broadcast, but also online and mobile with their FOX Sports Go application. Normally this is only for TV subscribers, but for the Superbowl event, it will be unlocked and accessible to everyone.
This is certainly a smart decision to prevent live streaming piracy given the popularity of the event, and increases the online advertisement opportunity.
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