The New Digital Age – Kevin Spacey On Giving Control to The Viewers
A well staged speech by “House of Cards” lead actor Kevin Spacey on how the well-rated TV show was selected by Netflix – no 45 minute trial pilot was required, which he believes supports the ability to do long term story telling and character development. This year 146 pilots were shot, only 56 have gone to series, with costs between $300-400 million.
Releasing all the episodes at once, Netflix learned the lesson the music industry didn’t learn, he continues.
Give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it, rather than steal it.
He says devices, length and brands are irrelevant, it’s all content, it’s just stories.
It is a Netflix inspired statement against the TV everywhere cable model, which translates traditional broadcast to digital with subscriber authentication. But is “House of Cards” truly the model for the future TV channel, or just a lucky non-scalable success?