After reading the multi-part series on Adobe Primetime, and learning about seamless ad insertion, addressing the mobile fragmentation, a single publishing workflow, and the overall the benefits of fast deployments, it seems to make sense to take a look at a live examples.
For seamless live ad insertion, NBCSports is streaming sport events and commentary. Comcast is securing and monetizing their Xfinitiy TV content with Adobe Primetime, while M6 is solving their Android fragmentation issues.
Want to see more? If you are at Adobe MAX 2013 tomorrow, stop by at the Adobe Primetime presentation, or check out the recording once it becomes available.