Peugeot’s new immersive video marketing experience really caught my eye, due to its use of HTML5. It contains a high quality level of video and interactivity integration that I have formerly only seen with Flash.
Why do I find this so noteworthy compared to all the other great emerging HTML5 work?
When I first started this blog in 2004, one of the focus areas were high end video experiences with Flash for marketing sites. As example, I took a closer look at the MINI Cabrio special, which was way ahead its time, and set a first benchmark for marketing video experiences.
Combing video post production with the interactive timeline of Flash seemed to make perfect sense to create the next generation video experience – and many, many sites were created since then, for cars and similar high value goods.
With HTML5 emerging, things became more functional – this is why I’m excited to see this level of experience finally being exercised with HTML5. Middle-wheel scrolling HTML5 sites are great, but it’s finally time to step up.