Basketball fans rejoice – similar to the years before, March Madness is streamed live over the Internet. In contrast to last year, it doesn’t offer a $3.99 paid option, only Adobe Pass powered TV Everywhere authentication via your local cable provider, with a 4 hour free trial.

New is also the “Twitter Game Pulse”, with the ability to observe the Twitter activity in real-time, as well as watch associated highlights.










It’s also possible to check-in via Facebook and GetGlue, filter by game tweets, follow stats and play by play data. Clearly another example how relevant TV Everywhere remains for online video monetization.

Watch March Madness 2013.