Basketball fans rejoice – similar to the years before, March Madness is streamed live over the Internet. In contrast to last year, it doesn’t offer a $3.99 paid option, only Adobe Pass powered TV Everywhere authentication via your local cable provider, with a 4 hour free trial.
New is also the “Twitter Game Pulse”, with the ability to observe the Twitter activity in real-time, as well as watch associated highlights.
It’s also possible to check-in via Facebook and GetGlue, filter by game tweets, follow stats and play by play data. Clearly another example how relevant TV Everywhere remains for online video monetization.