A very interesting line-up of awards for the 2012 Reader’s Choice Award.

Desktop Video Editing Software -> Adobe Premiere Pro

Server Hardware/Software ->  Adobe Media Server

Video Advertising Management Platform -> Adobe Auditude

Adobe Auditude and Adobe Media Server are pillars of Project Primetime, and these awards were delivered at a time of accelerating innovation from the team. [via Campbell Foster, Digital Media Blog]

Read more on the Adobe Digital Media blog.

The full list of awards.