For this Friday’s post I thought it might help to do a quick round up of some interesting articles on online video best practices, it’s a nice mix of a deep dive report, short list of research and actionable marketing tips. The goal of the articles are all the same – giving you real, useful information to help you with your online video marketing strategies. I hope you find them helpful.
The Online Video Best Practice Guide, updated in July 2012, is aimed at marketers and content owners who are using video as a tool for marketing and sales. To see full report you will need to buy it, but you can download a sample section of the report and there’s also a good short video clip for free that will give you ideas for improving Video SEO.
The Ultimate Guide to Video Marketing on YouTube is full of relevant research and a detailed list of recommendations to consider when developing a successful video marketing program, from strategic planning to measurement.
7 Social Media Tactics Your 2013 Budget Needs to Succeed covers a wide range of social media tactics, including video marketing. I liked the short list of research, insights and actionable marketing tips.