Adobe and NBC Olympics Join Forces to Bring the Olympics to Mobile Devices
Adobe’s Jeremy Helfand posted a comprehensive overview of the Olympics collaboration between Adobe and NBCU – and yes, they are Adobe AIR applications.
Today, Adobe and NBC Olympics announced the official NBC Olympics apps for the iPad, iPhone and select Android tablets and smartphones. For the first time in Olympics history, mobile apps will give you the opportunity to view live broadcasts of all Olympic events in the palm of your hand. […]
With Adobe AIR, our runtime for Flash content outside web browsers, NBC Olympics is able to leverage existing code to ensure a consistent content and video playback experience across devices without having to develop the apps natively for each platform. By integrating support for Adobe Pass, NBC Olympics is using the industry’s leading “TV Everywhere” authentication technology used by virtually all operators in the U.S. [more details on the Digital Media Blog]