Great news for the online video industry. Adobe and Conviva formed a strategic alliance:

“Conviva, Inc., an online video solutions provider, and Adobe Systems Incorporated (Nasdaq:ADBE), today announced that the two companies have entered into a strategic alliance to make it easier for content companies to deliver the highest quality online video experience to viewers worldwide. This first-of-its-kind integrated solution brings together the Adobe ® Flash® Platform with Conviva’s intelligent streaming technology for scaleable, high definition live and on-demand content. As part of the alliance, both companies will collaborate to provide content owners with insights on viewer experiences, and optimize audience engagement to maximize their advertising costs for video. Using Conviva’s media control platform, content providers that leverage the Adobe Flash Platform can measure audience trends in real time, and are able to set policies that proactively take action on precise traffic, viewing and video delivery patterns, thus driving the best possible online user experience.”

Read full press release.