HBO launched their TV Everywhere product HBO GO this week, allowing subscribers to catch up with their favorite content online. The launch partner is Verizon FIOS, meaning if you have FIOS and are an HBO subscriber, you can enjoy the service today.

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The videos are available in SD as well as in 720p HD quality, with an attractive, fully Flash-based UI, allowing to easily browse and explore content.

What was less covered in the press is the fact that HBO.com also switched to a full Flash experience, featuring trailers and full preview episodes, as well as a community component and an interactive schedule.

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An amazing premium user experience for premium content.

Visit HBO GO and HBO.com.