Advertising Age has an interesting article about ABC’s new online video player featuring a new ad system and a fullscreen mode using a combination of Flash Video streaming and Move Networks plug-in for the full screen feature.

Robert Reinhardt started an interesting discussion about ABC’s decision to use Move Networks instead of Flash Video for the full screen mode.

If it is worth forcing the user to download an external plug-in to see the full screen mode is discussible, but it is well integrated.

ABC video player.
Advertising Age article.
Robert Reinhardt’s discussion.